Ruumur
Product
Showcasing products to users for the first time
Role
Product Designer Contract
Timeline
1 month
Format
Mobile
Collaboration
PM
Dev
UX
Tools
UI Design
Prototyping
Figma
Brand Design
Design System
User Testing
About the app
Sezzle is a Buy now, Pay later app that allows users to shop and pay in installments.
How does Sezzle help users?
A platform for users to shop in installments at while building their credit.
About the product we are introducing to our users
New Shopify product from Sezzle that allows users to shop luxury goods from different merchants at affordable prices
How does Ruumur help users?
Showcasing products from different merchants that users can shop at.
Who are our users?
Buy Now, Pay Later (BNPL) users are majority Gen-Z and millennials, and these individuals have low credit scores and sometimes credit card debt and utilization. Sezzle can help you build up your credit score while shopping.
New Shopper
Problem:
Saving money due to accumulating student loans
Started using BNPLs to finance her spending each month
Does not really trust small business because of lack of reviews and social proof, don’t want to spend money on something unreliable
Never used Sezzle before
Impatient
Wants & Needs
Quickly find stores that they know
Shop from a brand they know
Loves Deals & Discounts
Likes to shop quickly and efficiently
Loves to browse for things given the mood she’s feeling
Current Shopper
Problem:
Needs BNPLs to finance her spending each month
Currently a premium users of Sezzle
Utilizes search to find specific stores she’s looking for
Never browses stores at Sezzle, usually have a store in mind and goes directly to the store.
Wants & Needs
Easier way to find stores that they know
Want to browse through the app and discover new things
Shop quickly and efficiently
Loves Deals & Discounts
Here is how our user navigate through our home page:
Here is a quick breakdown of the home page
We only display stores.
So users would find a store that they want to browse in, and if they choose to want to look more, the user can find to another store to look at.
Mapping out the userflow
Looking into the current experience, users are overall experiencing short retention rates on our home page.
Pain Points
Users are not browsing in our app
People browse for products, not stores. By only showing stores, users are not able to quickly shop between different stores and quickly find products they were already looking for. This is similar to behavior seen on platforms like Amazon, AliExpress, and Temu.
Sometimes its frustrating to browse between stores and not finding anything
Users often struggle to see if a product is available in their selected stores. Switching between stores on Sezzle adds friction, causing decision fatigue and lowering purchase intent.
A observed user testing recording
First iteration of HMW
We introduced…
A Shopify site showcasing last-minute flash sales on high-end products, offering curated collections from various merchants at exceptionally low prices.
Using Ruumur built on Shopify, we could display products on Sezzle for the first time, opening the doors for partner endorsements.
Final HMW
What were the restrictions for the design?
Making sure to reuse current components to make designs consistent and for help with faster implementation.
How do other apps display products?
They often had a lot of visual focus on deals. This was designed to grab the user attention and drive incentive to purchase the object.
So we started to iterate on the product badges…
3 Final Iterations
We landed on three designs but did not know which would grab the user's attention the most.
User Testing
Order of which image was shown was randomized.
Here are the results:
Version #1 won!
Users liked how clearly they saw how much stock is left.
“
I like having more description. The visibility makes is better.”
“
This one has the least visual noise.”
“
I like how I can see clearly of how many are left.”
“
Showing how much is left as a pill is much more prominent to me.”
QA Testing
Currently Live!
What I learned
QA testing, AB Moderated Testing, Communicating guidelines with Devs
Retrospective
Establish a relationship with the developers without using the Product Manager to mediate between us.
